At a certain factory of Danone, through constantly refreshing kanban data, management personnel can real-time understand supplier feeding, material preparation requirements, equipment movement rate, finished product warehousing, shipment execution, and other situations, and respond to the market more quickly.

SIE Information Technology Co., Ltd., a Guangdong industrial management software enterprise, provides this set of digital solutions. Including the FMCG industry, SIE Information has provided products and solutions to 23 key industries such as communication, electronics, household appliances, and home furnishing, serving more than 1000 corporate customers in different industries, 70% of which are among the world's top 500, listed enterprises, and industry leaders.

With the development of 5G, AI, big data and other digital technologies, industrial management software has also developed from the past management informatization into an important focus of intelligent manufacturing. SIE Information has evolved from the original tool software in specific fields to the full life cycle software upstream and downstream of the tool chain and end-to-end, and then to the digital production and manufacturing platform.

The recently issued "Overall Layout Plan for the Construction of Digital China" points out that the focus of economic development should continue to be on the real economy, solidly promote new industrialization, accelerate the construction of a manufacturing power, quality power, network power, and digital China, and create a digital industry cluster with international competitiveness. Standing at an important juncture in the construction of digital China, SIE Information is based on the development of manufacturing industry, and provides the manufacturing industry with "the strongest brain" by means of networking, digital intelligence.

    Activate data value▶▷

    Accumulate experience as a basis for decision-making

The "Overall Layout Plan for the Construction of Digital China" mentions the "smooth circulation of data resources" with the aim of maximizing the value of all data elements.

Throughout history, companies have seemingly possessed big data, but data assets are difficult to transform into data value. Management tools that originally helped companies improve efficiency have become constraints on their development.

How to solve the problems of "data chimney" and "information silos" within enterprises? SIE, based on industrial management software, has been able to provide integrated digital solutions for enterprises.

With this set of solutions, the ability to collect and comprehensively perceive data has been preliminarily established in the industrial field, which can activate the value of massive data and form a closed loop of industrial intelligence applications through bottom-up information flow and top-down decision flow, becoming the key to industrial intelligence transformation.

"The digital solution transforms the experience of the original workers and experts and the decision-making feedback based on people into a model of independent modeling, decision-making and feedback based on machines or systems; by building algorithm models, it strengthens the data insight ability of manufacturing enterprises, and solves the problems of complicated mechanism or experience in industry." Zhang Chengkang, chairman of SIE, said that large-scale reasoning based on knowledge gathering can help achieve more reliable management and decision-making in a broader process.

With the popularity of popular products on the internet, Little Bear Electric has become an important driving force for enterprises to maintain strong and vibrant brand competitiveness through comprehensive information technology applications.

For a long time, SIE Information has helped Xiaoxiong Electric to launch several sets of information systems in succession. Through seamless integration and in-depth application between systems, it has comprehensively innovated the enterprise's management mode, helped open up the enterprise's research and development, production, supply chain, sales, and financial management, and improved efficiency while reducing costs.

In the digital age, enterprises can use big data decision-making to invite users to participate in experience design, and users are no longer bystanders, "said Zhang Chengkang.

Similarly, Danone also taps into the potential of data. At a certain base of Danone, 160 types of equipment, including drilling machines, gong machines, electroplating lines, chemical gold lines and other key equipment, have completed online data collection, accounting for 80% of the total equipment in the factory. The number of equipment data collection points exceeds 100000, ranking among the top in the industry and providing a big data foundation for deep digital applications.

Now, on-site management personnel can query equipment OEE, equipment alarm data, equipment energy consumption data, equipment parameter data, and obtain equipment efficiency analysis reports through the data management platform, achieving real-time monitoring, abnormal warning, and historical traceability of equipment.

Through "salvaging silent data", SIE has developed from solving user needs to actively insight into user needs. By focusing on insight into customers, mining new application scenarios, and combining different digital technologies and different products and services, SIE Information has brought continuous value to customers.

    Deepen the industrial chain▶▷

    Assist in transitioning from 'strong chain' to 'strong cluster'

Whether it is Funeng Danone or Cubs Electronics, the digital application of SIE Information takes the lead in targeting the leading customers in the industry. By strengthening communication with leading enterprises in the industry, it sets up cases, expands the influence of the industry, and further promotes the "snowball" development of the digital circle of friends.

Lv Hanbin, vice president of data and digital transformation of Danone Group, said: "We will promote this model to four factories, namely Fengrun, Qionglai, Zhongshan and Xi'an. Each factory will implement this model for three months, and the model will be spread to two factories every year."

After achieving tangible results in leading enterprises, digitalization quickly spreads to similar small and medium-sized enterprises; Through the advanced practices of large enterprises, experience accumulation can be quickly replicated to form infrastructure services, greatly simplifying the path for small and medium-sized enterprises to access common technologies and focusing on innovative and creative achievements.

A large 'chain owner' enterprise can influence hundreds or thousands of companies, as well as hold the 'bull's nose' of the industrial and supply chains. SIE goes deep into the industrial cluster to promote the digital transformation of enterprises, complies with the chain transformation trend of "large leading small" in the manufacturing industry, expands from the early single point big customers to small and medium-sized customers in the industrial chain, and then promotes the industry from "strong chain" to "strong cluster".

Behind this is a profound change in the global manufacturing landscape - competition in the Industry 4.0 era, where competition between enterprises is becoming competition between industrial chains. Next, SIE Information continued to go deep into the industrial cluster, and joined hands with benchmarking applications to promote more SMEs to reduce costs and increase efficiency.

    Digitized Going Global▶▷

    Open up a new global landscape for enterprises

This year, seizing the opportunity of the "dual circulation", Guangdong is striving to play a good combination of "five foreign linkage", promoting "Guangdong manufacturing" to sail overseas and accelerate the high-quality development of foreign trade and investment.

While Guangdong is closely connected with the world, the supply chain system is also being reshaped. For this reason, SIE Information is accelerating its digital outbound and establishing a more flexible decision-making and supply system for Chinese enterprises to go global. This year, SIE Information will focus on developing overseas markets and expanding its business to Southeast Asia, South America, Africa and other places.

It should be noted that behind the trend of enterprises going global, the application subjects and scenarios of digital technology are quietly changing. Previously, the wave of digital enterprises going global mainly came from digital industry companies such as gaming, video, and short video. However, now more and more companies are trying to use digital technology to expand their overseas business.

Siemens and other international industrial software companies entered the Chinese market in the process of serving multinational corporations. Similarly, as Chinese manufactured products and services go global, software services will inevitably follow suit, helping global manufacturing enterprises to undergo digital transformation. "Zhang Chengkang said that China will shift from a product centric model to a service-oriented model for global supply.

Zhang Chengkang introduced that with the increasing number of globalized enterprises in China, under the group model, the Chinese headquarters should better provide support for enterprises scattered around the world, while global subsidiaries should also achieve more value through optimizing resource allocation, which has become an important task facing the group's digital system. This will further promote digital going global and bring new market opportunities.

Dialogue with Zhang Chengkang, Chairman of SIE Information:

Running together with the sunrise industry to gain greater development opportunities

Q: Guangdong has proposed the concept of "manufacturing leading the way". In what ways can it promote the digitization of the manufacturing industry?

Zhang Chengkang: On the one hand, we will organically combine the upgrading and development of the manufacturing industry with the digital economy, explore the growth space of industrial value-added, and accelerate the formation of an ecosystem that empowers the real economy through digital empowerment, intelligent manufacturing, industrial software design and other digital economic entities.

On the other hand, we will continue to build a multi-level digital and intelligent transformation public service system to support enterprises in their all-round, all-round, and full chain digital transformation; Improve the talent training system for digital transformation in the manufacturing industry; Encourage financial institutions to open up targeted financial service products for the digital transformation of the manufacturing industry, and continuously enhance the willingness and level of digital and intelligent transformation of traditional industries.

Q: Some small and medium-sized enterprises still face the dilemma of "unwillingness to convert", while also concerned about whether digitalization can bring new orders.

Zhang Chengkang: The digital transformation is multifaceted, not just about orders, but also about changes in ideological concepts. For example, for the same acre of land, increasing grain yield from 600 kilograms to 1000 kilograms is already a significant breakthrough, but if grown in a three-dimensional space, it is also possible to achieve a yield of 5000 kilograms. When the advantages of domestic labor and land prices no longer exist, new factors need to be sought again. And this element, represented by the digital transformation of data utilization, the chemical reaction of "data+other production factors" will stimulate the exponential amplification of the value of more factors.

Q: What emerging market opportunities are you optimistic about this year?

Zhang Chengkang: We are very optimistic about some market growth. Firstly, it will come from the expansion of new industries. On the existing software framework, we will strengthen the extension and improvement of technology and product capabilities for new industries; Secondly, we will focus on targeting mid-level customers in certain industries who possess specialized, refined, and innovative attributes, as well as potential capacity expansion capabilities; The third is to expand the scope of demand mining, from single scenario value points to end-to-end expansion of the entire business domain, and increase the coverage of solutions.

Specifically, we will focus on some industries with great development potential, such as electronics, semiconductors, FMCG, medical equipment, new energy, etc. SIE Information will grow together with enterprises in these fields. In recent years, SIE Information has maintained a double-digit growth. One of the important reasons is that it runs together with the sunrise industry.