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Company News|2020-05-07|News Center|SIE

In the era of comprehensive digitization, not only do medical solutions need to face comprehensive reforms, but the working methods of medical workers are also undergoing tremendous changes.


Based on Microsoft Dynamics 365 platform, SIE helps medical enterprises integrate multi-channel customer resources, establish multidimensional and lasting customer records, and build a unified customer management system. By creating differentiated consumer experiences, establishing scientific follow-up and satisfaction survey mechanisms, medical institutions can listen to customer voices, continuously examine and evaluate the service level and quality of their services, and continuously improve in the direction expected by customers.

Through the solution, medical institutions can achieve

1

Establish a positive communication mechanism, comprehensively and deeply understand user needs, and provide on-demand customized services.

2

Establish a comprehensive customer management system, sustainably develop customer resources, and improve customer conversion rates.

3

Realize doctor-patient interaction, enhance customer experience, and demonstrate customer care.

With the increase of media tools, the breadth and speed of people's access to information have rapidly improved. The frequent exposure of medical violations has led to a sharp decline in social trust in private hospitals, and the short-term profit driven advertising survival rule can no longer establish a high-quality brand image. The era where advertising was king has come to an end for medical service enterprises, and they are rapidly transitioning into an era where patient experience is paramount. The marketing model of medical products urgently needs to be transformed. However, every day there is a large amount of homogenized information impacting customers' senses, and single marketing methods and channels are instantly overwhelmed. The marketing needs of medical enterprises are to integrate various channels and content into a "comprehensive solution". 



The pain points of customers in the medical service industry mainly include:




1

Traditional medical institutions usually only have three solid business channels: "brand communication", "market development", and "medical services", without fundamentally cultivating customer relationships and exploring customer potential.




2

The serious medical marketing model is too "traditional", the marketing methods of comprehensive tertiary hospitals are too "simple", and the marketing of private hospitals is too "rough". How to organically integrate the three characteristics of hospital marketing is one of the biggest pain points.




3

In the field of medical and health services, the cost of acquiring customers is extremely high and will continue to increase. How to continuously develop customer resources has become an important issue in the field of medical service marketing.




4

For medical service institutions with a mid to high end positioning, customer experience is crucial, and how to improve customer experience has become a focus of attention for medical service institutions.


SIE, together with Microsoft, based on Microsoft Dynamics 365 application platform, covers the company's official website, mobile APP, official account, Internet hospital, and third-party platform through all channels, and integrates the call center to provide support services for patients through multiple contacts. And by integrating SMS, real-time information exchange notifications are made to optimize the patient's medical search experience. Provide referral applications and marketing mobile devices for marketers, enabling them to refer patients or conduct marketing activities anytime, anywhere, providing support and services, and improving employee office efficiency.


Through a flexible data and business interface platform, seamlessly integrate the hospital's HIS system, medical all-in-one machine, call system, and ERP system, unify the user center, and achieve unified management of user information data across systems, platforms, and channels, delivering a consistent user experience. And integrate the aggregated payment platform to optimize the payment process. Seamless integration of Microsoft Business Intelligence data analysis tool Power BI, real-time processing of data within the system, and visualization through reports and charts to help employees grasp business dynamics and assist leadership decision-making.

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How to achieve digital management and services, effectively listen to customer voices, and improve service quality in the traditional medical industry is a major pain point for the medical industry. For new medical institutions supported by customer relationship management, SIE Information not only helps them achieve complete business closed-loop and effective feedforward, but also customer care catalyzes customer loyalty. Loyal customer groups also greatly improve the spread rate of good reputation of the brand, making marketing more effective!

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