Haike Group's petrochemical sector currently has more than ten subsidiaries, including Haike Chemical, Ruilin Chemical, Petrochemical Sales Company, Petrochemical Supply Company, and Haida Logistics Company. Based on nearly 30 years of refining experience, Haike Petrochemical actively promotes the transformation and optimization of product structure, and has now formed an integrated full industry chain covering international trade, petroleum refining, high-end oil research and development, terminal distribution, intelligent logistics and port services for hazardous chemicals, independent third-party testing and quality control, terminal chain brand gas stations, e-commerce operations, safety and environmental management, etc. It is committed to "building a digital business system and becoming an intelligent and efficient energy service provider".
In recent years, with the development of international trade, the trade model of bulk commodity e-commerce platforms has become increasingly popular. Oil products are both industrial and consumer goods, with strong financial attributes. For Haike Chemical Group, building a resilient smart refining mall on B2B and B2C e-commerce platforms to adapt to the ever-changing e-commerce environment can organically combine bulk commodity trade with Internet e-commerce, thus promoting industrial upgrading.
In 2016, after receiving the demand of Haike Group to establish an electronic marketing service platform, SIE Information responded quickly and determined the project direction: support multiple online marketing methods, realize online electronic transactions with customers through the network, and improve the efficiency and accuracy of order receiving; Accelerate the efficiency of information exchange with customers and reduce the cost of external information exchange.
SIE hopes to help Haike collectively build a customer-centric business model through the implementation of e-commerce, further expand its sales channels, make the platform a new platform for publicity, promotion, interaction and trading, improve the company's brand image, provide value-added services for customers, and significantly improve the operating efficiency of the sales system, effectively reduce the workload of business personnel, so that business personnel can better develop the market and enable the company to obtain greater market benefits.
The characteristic of the entire project plan is to achieve electronic sales externally. Customers can complete daily business such as product preview, order placement, online payment, order inquiry, settlement, and reconciliation through the portal. Moreover, it provides customers with a mode of purchasing and placing orders, as well as a mode of placing orders through agreement negotiation. Internally, a third-party consulting data integration channel is established to provide customers with cutting-edge consulting references, and a multi warehouse sales business process is established to provide sales scenarios covering all remote warehouse businesses. A flexible and configurable price policy model is designed to be compatible with online and offline modes. In addition, an internal sales restriction function is also established to provide flexible control for internal limits.
2020 is the final year of the 13th Five Year Plan, and China's refining industry will usher in a new stage of comprehensive development of new production capacity, while also facing industry elimination and integration. At present, e-commerce has become a powerful tool for refining enterprises to "open up sources and reduce costs". The refining industry relies on e-commerce platforms to achieve cross time zone and cross regional sales transformation and service integration, which is also an important breakthrough for petrochemical enterprises developing smart refining.
With 15 years of digital transformation service experience, SIE has deeply cultivated many key industries, such as semiconductor, FMCG, electronics, mass health, household appliances, petrochemical, mechanical equipment, and has accumulated rich industrial solutions. As a key service industry of SIE, petrochemical industry has provided professional solutions and implementation service support for digital upgrading and transformation of many petrochemical enterprises such as Chambroad Holdings, Haike Petrochemical, Yuhuang Chemical, Lanshi, Xinhai Petrochemical, etc.
