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Gold x SIE Information | Create a new paradigm of supply chain collaboration in the automotive vibration damping industry
Company News|2025-05-29|News Center|SIE


Just to provide better shock absorbers in the world and reduce the unevenness of the world.


As a professional provider of intelligent suspension system solutions in China, Zhejiang Gold Intelligent Suspension Co., Ltd. (hereinafter referred to as "Gold") leads the research and manufacturing of matching technology solutions for automotive damping systems and complete vehicles.


In the automotive parts industry to which Gold belongs, order delivery cycle has become a key indicator for measuring a company's core competitiveness, and its length will directly affect market response speed and customer satisfaction. The delivery cycle of orders is constrained by multiple factors, including the stability of raw material supply, the operation status of production equipment, the efficiency of human resource allocation, and the frequency of design changes, which are interrelated and form a complex control system. In the face of fierce market competition, Gold urgently needs to improve systematically by implementing SRM (Supplier Relationship Management System) to overcome delivery bottlenecks, enhance enterprise resilience, and consolidate competitive advantages.


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Breaking through industry pain points

From 'inefficient collaboration' to 'full chain visibility'


In the face of the above pain points, the SIE information project team and Gold worked in depth to complete the leap forward breakthrough of SRM system from blueprint design to online operation in six months. The system achieves visual control of the entire process from demand forecasting to financial settlement by building key links such as supplier lifecycle management, sourcing procurement, contract fulfillment, and quality collaboration.


Reviewing the project history, in the demand insight stage, the SIE information project team stationed at the Gord site and conducted more than 60 cross department interviews, covering core business scenarios such as research and development, procurement, quality, etc., based on which, more than 40 management pain points were sorted out, focusing on key needs such as supplier grading, order delivery monitoring, etc. After two rounds of blueprint review, the business logic and system functions were clarified, and the system construction and implementation were immediately launched.


In the system implementation phase, the project team first completes deep integration with ERP and OA systems, builds cross system data exchange channels, and ensures efficient collaboration between business and data flows. Based on the principle of covering all business scenarios, we will simultaneously promote the development of nine core modules, covering key areas such as sourcing, contracts, and mold management. In addition, the project team has designed over 200 test cases to ensure system stability and compatibility. In the online sprint stage at the later stage of the project, SIE Information organized 15 trainings covering more than 300 key users to ensure the standardization of business operations; Simultaneously simulate and promote 30+high-risk scenarios, develop 15 emergency plans in advance, and ultimately achieve smooth switching with zero data loss and zero major failures.


Initial Results

Comprehensive improvement of supply chain efficiency


The deep cooperation between SIE and Gold has not only created a benchmark project for the digital transformation of the auto parts industry, but also verified the practical value of SIE's full link empowerment of "consulting+implementation+operation" in the SRM field. The project team deeply integrates the characteristics of Gold's business and builds a digital platform that covers the entire lifecycle management of suppliers. By building a complete platform function, offline process business is transferred to online, and the proportion of application software covering complete business is increased by 80%; The platform provides a more user-friendly interface to ensure that suppliers can receive information and make simple responses in a timely manner, improving the applicability of the business by 90%; Simultaneously connecting with existing peripheral system data to drive the online process of various business areas; In terms of potential demand expansion in the future, the platform does not restrict the modification content, providing a solid guarantee for system iteration.


It is worth mentioning that after the smooth online operation of the project, the SIE Information Project Team received a letter of thanks from Gold. This thank-you letter not only carries the recognition of the professional delivery of SIE, but also becomes a new milestone for the deepening of strategic cooperation between the two sides, witnessing that this leading auto parts enterprise sets sail from the digital transformation of the supply chain to a new journey of intelligent upgrading of the whole value chain.


look into the future

Building an Industry Intelligence Ecosystem Together


The cooperation between SIE and Gold not only highlights the deep cultivation of SIE in the field of intelligent manufacturing, but also marks the formation of a new paradigm for traditional manufacturing enterprises to reconstruct their supply chain competitiveness through digitalization. Looking forward to the future, SIE Information will continue to be committed to empowering customers in the industry with digital, intelligent transformation and innovation, helping more enterprises realize the digital transition from supply chain collaboration to industrial ecological innovation, and injecting digital momentum into the manufacturing power strategy.


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